50 irresistible content ideas for fashion brands to get more sales

Content Ideas For Fashion Brands…

Ever wonder what to post to promote your fashion brand?

• If you are using your social channels to share your life, you probably might get a few likes and comments but not likely the sales because you are not putting a sales message out there.
• If you are just putting sales messages, you might sound like a robot that was only programmed to ask for a sale.

Either way, you are pushing your people away…

Let me help you plan and create the juiciest content that brings you tons of traffic, leads and sales.

By the end of this tutorial, you will walk away with endless content ideas and learn about:

• What is content and Why is it so important? 
• 4 types of content you should post to promote your fashion brand 
• 52 Content ideas to promote your fashion brand right now
• How to create irresistible content every single time in your fashion brand
• Content tools to help you simplify the process.

Let’s dive in.

What is content and Why is it so important? 

Anything you put out there is content. 

• The Images you post
• The words you talk or write
• the videos or audio
• emails, social media, messenger, podcast, blog, YouTube etc…

Basically, any word you put out there is communication between your brand and your people. And that communication is the content. Your sales and revenue depend on how you communicate and what message you put out there.

Your content leads a complete stranger to become your customer.

For example:

• Someone saw your post on social media which is content and clicked on your website
• They saw your website and your product images and descriptions which again is a content
• Got into your email list and you follow up with an email which is again content
• and finally made a purchase.

If you messed up with your messages by not putting the right content on their journey, You are losing it all.

Let’s begin with the common mistakes people do when it comes to content, so you can avoid and be ahead of your competition.

But before that, I want to invite you to this free training called, Fashion Marketing Bootcamp where we together work on creating your fashion marketing strategy to unlock consistent revenue. Click here to Join.

Common Content Mistakes for Fashion Brands

Posting once in a while: 

Consistency is the key. If you just post once and ghost for a while and then you come back and post whenever you feel like, it may not help. Your platform is not happy either. 

Every social platform wants its users to stay longer on its platform.

 If you as a creator help that platform by putting consistent content and making people engage, that platform rewards you by showing your content to more and more people. 

Which means more visibility to your brand.

Pumping content without a strategy:

Posting just for the sake of posting only drains your energy without any benefit. Every content you put out there needs to have a specific goal like build awareness, engagement or sales.

Wrong messages at wrong phase:

Make sure your people are ready before asking for a sale. What do I mean? when a stranger sees your post on social media, they don’t make a purchase right away.

People don’t buy from you unless they know your brand or saw a lot of reviews about your fashion brand. So stop talking about your products to strangers.

Posting all about yourself

It would be nice to know about your lifestyle once in a while but posting about you every single day has no value to your people.

They were already busy with their lives and are only interested if something is helpful for them or something that’s entertaining.

Think about your favourite show on TV. Every single channel is doing its own shows but you choose your favourite show out of all and cut down other channels.

It’s the same with your people. Every competitor of yours are running their own shows, how do you make your people choose your show out of all?

Asking for a sale all the time:

If you are just posting your products and asking for a sale, What reason do people have to come to you? Do you avoid a salesperson from a mall or go stand near them?

Trying to be everywhere:

Trying to post on every single platform is a gateway to burnout and overwhelm. Instead, choose one platform and focus all your efforts on it. Once you nail it, automate it and move on to the next one. 

If you see big brands being everywhere on social media, just be aware they have a huge team and a huge budget. So stop comparing yourself with them.

Action Step: Figure out which mistakes you are making and make a note.

Now let’s move on to what you should post about.

But hang on… If you are looking for a complete fashion marketing strategy for your fashion brand, I would like to invite you for a Free training that I created called Fashion Marketing Bootcamp. 

4 types of content you should post to promote your fashion brand 

If you ever thought about “what to post today?” then you are gonna love this. 

I’m gonna give you 4 types of content for fashion marketing that you can create endless posts and rotate throughout your brand to build trust, authority, value and ultimately consistent revenue.

Are you ready? Let’s get started.

#1 YOU content:

People love to see the person behind the brand to build trust. But this doesn’t mean selfies or your lifestyle. It’s about your relationship with your product.

Some people get scared to share about themselves. But the reality is you have full control over what you want to post and what you don’t want to.

For example, You don’t see my images a lot on social media because I’m a mom to a little toddler and a little boy. My home is a sticky mess, Most of the time I live in my pj’s.

But I do love to share my desk and share the pretty stationery that makes me inspired and productive. I can share about Disney which I love so much.

All these little things add my personality to my brand. 

Think about all the little things that you love in your life that you can share and let people connect to that interest. It could be travel or star wars or whatever that is.

Here are a few ideas for YOU Content:

• Your Relationship with your product: Why did you choose that product to make or sell instead of all the other fashion products? Share your story, Talk about your love for it.
• The first product you ever made or used
• How you take care of that product
• Why do you Love it
• Go to style / product /material / color
• Must have
• Best Look

#2 Shareable content:

This is the type of content that people love to like or share related to your niche or product. This could be:

• Quotes
• Fun
• Entertaining
• Curated
• Games

#3 Valuable Content:

This type of content is about educating about your product, helping them to buy the best product, Helping them to look best in your product and organizing and caring about your product. 

Some of the ideas are:

• FAQ
• Objections
• How to
• Top 10
• Tips
• Myths
• Caring
• Organize
• Style
• Tutorials
• Ideas

#4 Brand Content:

This content is about building the connection between your brand and your people.

A few ideas could be:

• Why story
• How it all started
• Struggles
• Wins
• Reviews / Testimonials
• First Customer
• Customer spotlights
• Day in your life
• Process of design / manufacturing / packaging
• Your workspace

Action Step:

Put on a timer for 15 minutes and brainstorm as many content ideas as you can.

52 Content ideas to promote your fashion brand right now

By now you brainstormed a handful of ideas to get started with your content adventure. To make things easy for you I’m gonna give you 52 ideas that you can create content right away for your fashion brand.

P.S Save this post to Pinterest so you can refer back when needed. Pin any image to save it to your account.

Note: I used baby frocks as an example in some titles, feel free to replace it with your own product.

• Share a success story of someone who’s used your product
• Share a behind-the-scenes look at how you create your product
• If your process is a little more involved, share a series on your process
• Round up inspiration on how your product can be used (or has been used)
• Share the story of how you got started
• Share a prototype or sneak peek of a new product
• Share an answer to a frequently asked question
• Create and share a free resource that’s related to your product
• Share a “through the years” post on how your product has evolved
• Share a comparison of your product versus a similar product in your industry
• Share a funny story
• Share a “meet the team” post with fun employee profiles
• Roundup businesses who have “sister products” and share them with your audience
• Create a “best of” post on related products
• Share a step-by-step tutorial of how to use your product
• Share interesting facts about your product
• FAQ: Answer any questions about the style of your product or
• How to: think of how to wear it more fun way or fashionable way or pair it with accessories or how to use, how to make etc…
• Why: Why should you have this in your wardrobe? or why you should never do something? Why did you create your product (story)?
• Behind the scenes (product creation, your working day)
• Ideas: how else can you wear your product or adding trends to your product
• Tools: related to your product
• Inspiration: 50 Best baby frocks ever or top 10 celebrities baby frocks etc…
• Roundup: Best shopping places for accessories, top fashion quotes etc, top 10 books to improve your style…
• Challenge: make some fun challenges that are helpful for your audience. like choose your perfect baby frock challenge…
• Mistakes: 10 mistakes to avoid while buying baby frocks
• Beginner’s guide: beginners guide to baby frocks.
• 101 Baby frock design ideas
• 10 cute celebrity baby frocks
• How to buy a baby frock
• How to select a baby frock
• top 10 places to buy baby frocks
• Top 10 trending baby frock designs
• How this baby frock is made
• A day in my life as a baby frock designer
• Best baby frocks ever
• Don’t ever buy this one type of baby frock
• 10 mistakes to avoid when buying a baby frock
• 10 ways to wear a baby frock
• 10 ways to style a baby frock
• How to wear a baby frock like a celebrity kid
• 10 accessories to wear with baby frocks
• Tip: How to add shine to your baby frock
• Quick fix: Broken zipper in a baby frock
• Quick fix: Instant stain removal formula for baby frocks
• A quick tip: How to wash baby frock in 3 seconds
• Expert Interview: How to take great photos with baby frock
• Expert Interview: The perfect makeup for baby frock
• 3 ways to care for your baby frock
• Which fabrics should you choose for your baby frocks
• Fabrics to avoid when buying baby frocks
• 3 accessories that complement your baby frock

Action step:

Go through these ideas and note the ones that you love on your brainstorm list.

P.S Do you know one other friend that could benefit from this post? Please feel free to share it with them and spread the word.

How to create irresistible content every single time in your fashion brand

So you have your content ideas ready to go for fashion marketing, but how do you turn that idea into an irresistible post? That’s what I’m gonna cover in this section.

Every single post in your fashion brand has 3 sections.

• Introduction
• Main content
• Call to action

Let’s dive into each one of these…

#1 Introduction:

You only have a few seconds to grab the attention of your people and your introduction is what hooks them to stay longer and read or watch or listen to the rest of the content.

Don’t waste these precious seconds for good morning or hello or stuff like that. Instead start with a question, problem or desire. But that does not mean any general ones. It has to qualify your ideal customers.

For example:

• Question: Do you love jeans? or How many jeans do you own?
• Problem: How to be comfortable on jeans all day.
• Desire: 5 hacks to make your thighs look slimmer on jeans.

The second phase of the introduction is to tell them what they can expect or benefit from if they stay till the end.

For example: 

• Today I’m gonna show you… 
• or If you stay till the end, you will walk away with…

#2 Now the Main content: 

This is where you provide value for your people. Pick a topic that you brainstormed and think about 3 things or questions related to that topic. and turn them into subtopics.

Example:

• Topic: How to buy a baby frock
• Subtopics: What fabrics to choose, What colours to choose, What style to choose?

Now Just answer these questions to build the main content

#3 Call to Action:

This is where you tell people what to do next.

Example: 

• Follow us for more tips.
• Leave a comment if you like it.
• Click this link to…
• Check out our new collections…
• etc…

Action Step:

• Pick a topic 
• Create subtopics
• Practice writing a rough version of your post

P.S. You may also like:

• 2 step fashion marketing plan
• What to do next in your fashion brand
• Step by step guide to fashion marketing
• How to Grow your email list
• Social Media Marketing For Fashion Brand (Step by Step)
• 500+ Hashtags for your fashion brand

Content tools to help you simplify the process

Here are a few tools that help me with my content creation:

• Fashion Marketing Planner: This is where everything begins. This is where you organize your content by seeing which content goes where and how often. 
• Pretty pens: I love stationery because it makes my desk pretty and inspiring. These pens are one of my favourites in this whole world. 
• Canva: A free tool to create graphics for your posts
• Creativemarket: To buy additional graphics, illustrations or any design elements. They give 6 freebies every single week
• Google docs: To write drafts of my posts
• Emojis: If you are typing from the computer, this tool is handy for grabbing emojis 
• Tiny PNG: To compress any images to make my website load faster. 
• Word Counter: Some social channels have limits on descriptions and captions. This tool is handy to count the words. 
• Answer the public: Gives you a ton of content ideas when you type a word 

Now that concludes this tutorial. I hope you find value in it. 

So far Here’s what we covered:

• What is content and Why is it so important? 
• 4 types of content you should post to promote your fashion brand 
• 52 Content ideas to promote your fashion brand right now
• How to create irresistible content every single time in your fashion brand
• Content tools to help you simplify the process.

If it is helpful to you, leave your biggest takeaway in the comments below.

Next steps:

• Join me in this free training called Fashion Marketing Bootcamp to create a plan to promote your fashion brand and increase your revenue.
• Create a list of topics that you want to create content about.
• Write your first post and schedule it.