Fashion Marketing: Top 500+ Hashtags to get more visibility on Instagram

Fashion Hashtags Instagram…

Be honest… Are you using hashtags strategically in your fashion brand or are you just winging it and wondering how other fashion brands are making it?

Just imagine you created a post on Instagram today using the right hashtags strategy and your post went viral… hello new pool of followers!!!

Yes, it’s totally possible and that’s what we dig in today…

If you stick with me till the end, You will walk away with:

  • What is a hashtag and how do you use it?
  • The strategy behind what hashtags to use on Instagram
  • A Big List of 500+ hashtags that you can use right away in your fashion brand
  • How you can build your community with hashtags
  • My favourite Hashtag tool

Before we get into the tutorial, If you are looking for a complete fashion marketing strategy to get more visibility and consistent sales in your fashion brand, Check out this free training: Fashion marketing Bootcamp.

Fashion business plan to audit your fashion business and fashion marketing plan to get consistent sales this year in your fashion brand

What is a hashtag and how do you use it?

Fashion Hashtags Instagram: Social media marketing for for fashion brands, fashion designers, fashion entrepreneurs, clothing brands. Learn How to promote a clothing brand on social media and How to promote clothing brand on instagram

All of us love communities right? If you love pets, you probably joined a few pet groups on Facebook, If you love crafts, you will follow a few YouTube channels and joined a few craft groups…

Basically, we search for things that we love and try to be a part of that community.

Hashtags are nothing but communities. All the hashtags are different groups that people follow the ones they like. 

When you created a post and used a hashtag inside your post, Your post gets in front of all the people who followed that hashtag. Hello, visibility!!! Instantly you got the opportunity to get in front of all the people.

But what’s the catch?

Let’s say You followed some hashtags and thousand of people using that hashtag in their post. Now you have those thousand posts in your feed, which is so overwhelming right? 

What about the other people’s posts that you followed? it might take a thousand scrolls to get to them.

This is why Instagram only shows you the posts that are posted when you are active. Let’s say you checked your feed at 5 am. Instagram shows you the posts that were posted at that time using those hashtags, not the old ones.

Again every time you post a hashtag, Instagram quickly shows to a few people who are currently active at that time. If people are engaging with that post, It qualifies as a relevant post and distributes to all the people who are active at that time. When it sees more engagement, it shows to even more people when they were active. 

So the timing, relevance, and engagement are the key.

The bigger the hashtag is, the more people using it and if you use that hashtag it gets buried away fast because lots of new posts are coming in and yours go down and down within a few seconds.

Hope that makes sense.

Even though you have an option, people are less likely to search for a hashtag and check out your post.

Now, what does this all mean to you?

You as a fashion entrepreneur have an opportunity to use 30 hashtags in each post. This means you have the opportunity to be in front of 30 communities big and small.

If you can create engaging posts, Instagram favors your brand with lots of visibility.

P.S: Do you know one other person that could benefit from this post? Feel free to share this post with them.

What hashtags to use on Instagram (The strategy)

Fashion Hashtags Instagram: Social media marketing for for fashion brands, fashion designers, fashion entrepreneurs, clothing brands. Learn How to promote a clothing brand on social media and How to promote clothing brand on instagram

When I started using hashtags I started using all the hashtags that I found other people using like #for #today #happy etc… I do get a couple of likes but sales or followers? not at all.

I came to the conclusion that Instagram doesn’t work for me.

You can just use random hashtags on Instagram but that doesn’t help. You have to be really strategic so your message will get in front of the right people.

Now let’s dive into the 5 steps of Hashtag strategy:

Step 1: Layers

Layering is like combining different aspects of your ideal person like the demographics, interests, niche, etc…

You will layer all these different groups of hashtags that are listed below.

  • Generic or broad: Brainstorm all the broad words that are related to your brand. Think of Beauty, fashion, style, etc… and make a list. 
  • Person: Who is your person and make a list of words that describe her. Think of women, mom, teacher, student, etc…
  • Place: Where does she live? list the location and climatic conditions. Example: Hawaii, Mountains, Tropical, etc…
  • Cause: What does she stand for? Example: Women of color, sustainability, vegan, etc…
  • Desire: What are her hobbies and likes. It could be food, movies, TV shows, or anything that she enjoys. 
  • Niche: What are your niche words. Example: jeans, embroidery, neutral colours, etc…
  • Event (Daily, holidays): What events does she like and what holidays does she celebrate and what daily hashtags does she participate on? Example: Fashion week, Lunar new year, Thrifty Thursdays, etc…

Fashion Hashtags Instagram: Social media marketing for for fashion brands, fashion designers, fashion entrepreneurs, clothing brands. Learn How to promote a clothing brand on social media and How to promote clothing brand on instagram

By now you should have a big list of words.

But what if you don’t know a few answers like desire or events? Well, ask your people, Send them an email or ask on your social media, do the polls… 

Step 2: Research

Now that you have those words, type them on Instagram one by one and look at all the hashtags it suggests. 

Step 3: Sizes

You can use up to 30 hashtags per post but if you use all the popular ones, they move down real quick and are buried away and if you use low popular ones, you may not see any reach.

But how do we fix that?

Using different sizes of hashtags in different percentages.

Here’s the recipe:

  • 10% Popular hashtags which have more than a million posts
  • 20% Large hashtags which are between 100k to a million posts
  • 50% Medium Hashtags which is between 10k-100k
  • 30% Small hashtags which are between 1k-10k

Fashion Hashtags Instagram: Social media marketing for for fashion brands, fashion designers, fashion entrepreneurs, clothing brands. Learn How to promote a clothing brand on social media and How to promote clothing brand on instagram

For 30 hashtags, this could be 3 popular hashtags, 6 large, 15 medium, 9 small hashtags.

Using this recipe helps your posts get higher chances to be in front of your people and stay for a longer period.

Create a spreadsheet and note all the hashtags that you can use under each category like large, medium, etc.

Step 4: Qualify

Once you have a list of hashtags make sure you check each of them to see how relevant they are. If you use some hashtags and your people don’t use them at all, there is no point right?

Search each hashtag on Instagram and scan the posts quickly to see if that’s where you want your posts to appear. Click on a few posts and see what type of people are hanging there and do they match your ideal customer.

Highlight the hashtags that you qualify.

Step 5: Hashtag Sets

Using the above recipe create 5-10 hashtag sets. 30 hashtags per set and keep them in a note file on your phone where you can quickly access them. Whenever you post on Instagram, quickly copy these hashtags and paste them.

For the next posts, 

  • try all of these hashtags sets and see which hashtags sets are giving you a lot of reach. 
  • Use the ones that are giving you a lot of reach and Delete the hashtags sets that are not giving you much reach.
  • Research, create and test more hashtags sets until you found 5-10 best hashtags sets.

So once you have those winning hashtags, the next question is:

Where to use Hashtags?

Some people use them on the posts, while others recommend using them on the first comment. Either way, it works. 

Common Roadblocks:

Yes, this process sounds a little longer. But all it takes is one day once every 3 months. So you do this process just once and then you don’t have to until 3-6 months. 

You might not have the exact percentages of hashtags. For example, you only found 10 medium hashtags and have no small hashtags at all… It’s totally ok… Use the recipe as a benchmark and try to be as close as possible to the recipe and it’s OK if you need to adjust a little bit.

P.S. You might also like:

A Big List of 500+ hashtags for your fashion brand

Now that you know what hashtags are, why, and how to use them, to make things simple for you, I have given a big list of top hashtags that you can use in your strategy.

Feel free to pick the one that you want to use.

Pin this post to your Pinterest account so you can refer back whenever you want to. 

Fashion Hashtags Instagram: Social media marketing for for fashion brands, fashion designers, fashion entrepreneurs, clothing brands. Learn How to promote a clothing brand on social media and How to promote clothing brand on instagram

Days of the Week:

#monday #mondaymotivation #mondaymood #mondays #mondaymorning #mondayblues #MondayVibes #mondayfunday #MondayNight #mondaynightfootball #MondayInspiration #MondayMiles #mondaynightraw #mondayfeels #mondaymantra #mondaymadness #mondayworkout #mondaysbelike #mondayquote #mondayssuck #mondaymornings #mondayselfie #mondayquotes #MondayStyle #mondayfun #mondayevening #mondaysucks #mondayitis #mondaycoffee #mondayagain

#tuesday #tuesdaymotivation #tuesdaymorning #tuesdays #tuesdaynight #tuesdaythoughts #TuesdayTip #Tuesdayvibes #tuesdaymood #tuesdaytransformation #tuesdayTIPS #tuesdayshoesday #tuesdayfun #Tuesdaytreat #tuesdayfeels #tuesdaytruth #tuesdayinspiration #tuesdayselfie #tuesdaystogether #TuesdayBoozeday #tuesdayevening #TuesdayTrivia #tuesdaythought #tuesdayblues #tuesdayvibe #tuesdaytunes #tuesdayworkout #tuesdaynights #tuesdaymornings #TuesdayQuote

#wednesday #wednesdaywisdom #wednesdays #wednesdaynight #WednesdayAddams #wednesdaymotivation #wednesdayvibes #WednesdayMorning #wednesdaymood #wednesdayweakness #wednesdayfeels #wednesdayworkout #wednesdayvibe #wednesdaythoughts #wednesdaylove #Wednesdaynights #wednesdaywooddecor #wednesdayselfie #wednesdayquote #wednesdayfunday #wednesdaywellness #wednesdaywords #wednesdayhumpday #wednesdayadams #wednesdayevening #Wednesdayinspiration #wednesdaypost #wednesdayafternoon #WednesdayFlow #wednesdayfun

#thursday #ThursdayMotivation #thursdaythoughts #ThursdayNight #thursdays #thursdaymorning #thursdayvibes #thursdaynightfootball #thursdaymood #thursdaynights #thursdayisthenewfriday #thursdayfun #thursdayfeels #thursdaythrowback #Thursdayafternoon #thursdaythought #thursdayevening #thursdaytreat #thursdayfunday #thursdayworkout #thursdayselfie #thursdaythrowpillows #thursdayinspoo #thursdayparty #thursdayquote #thursdayvibe #thursdayinspiration #thursdayquotes #thursdayfeeling #thursdaytrays

#Friday #FridayNight  #fridayfeeling #fridays #fridaymood #FridayVibes #fridayfun #FridayNightLights #friday13th #fridayfeels #fridayfunday #fridaymorning #fridaymotivation #fridaynights  #fridayfitness #fridayeve #fridayevening #fridayintroductions  #FridayReads #FridayImInLove #fridayselfie #fridayafternoon #fridaykiller #fridayworkout #FridayNightLive #fridayquote

#Saturday #saturdaynight #saturdaymorning #saturdayvibes #saturdays #SaturdayFun #saturdaymood #saturdaysarefortheboys #saturdayafternoon #saturdaynights #saturdayselfie #saturdaynightlive #SaturdayMotivation #Saturdayevening #saturdayworkout #SaturdaysAlsoForTheBoys #Saturdaymornings #saturdayfunday #saturdaynightfever #saturdaystyle #SaturdayBrunch #saturdayshenanigans #saturdayfeels #saturdaymorningcartoons #saturdayparty #SaturdayNightShenanigans #saturdayshopping #saturdaynightin #saturdaybreakfast #saturdaylunch

#sunday #SundayFunday #sundayvibes #sundays #SundayMorning #sundaymood #sundaynight #sundaybrunch #sundaydinner #sundayafternoon #sundayrunday #sundayselfie #sundayfun #sundayevening #sundaybumday #sundaylunch #sundaymotivation #sundaywalk #Sundaybest #sundayroast #sundayfootball #sundaybreakfast #sundaychill #sundaythoughts #sundayworkout #sundaysesh #sundaymornings #sundayservice #sundaynightfootball #sundayleague

Top Hashtags related to fashion:

#fashion #fashionblogger #fashionista #fashionable #fashionstyle #fashionblog #fashiongram #FashionAddict #fashionweek #fashiondiaries #fashionpost #fashionphotography #FashionDesigner #fashionlover #fashionshow #fashionmodel #fashiondesign #fashionkids #fashiondaily #fashionstylist #fashiongirl #fashionjewelry #fashioninspo #fashionillustration #fashions #fashioninsta #fashionart #fashionmen #fashionphotographer #fashionbloggers

#style #styles #styleblogger #styleinspiration #styleblog #styleoftheday #stylegram #styleinspo #stylediaries #styled #styleformen #styleguide #styleartists #styleaddict #stylebloggers #styleiswhat #styleicon #stylemen #stylemepretty #stylelife #stylediary #stylefashion #stylefile #styledbyme #styletips #StyleGoals #stylenanda #styledshoot #styleseat #styleinfluencer

#shopping #shoppingonline #shoppingday #shoppingtime #shoppingaddict #shoppingspree #shoppingmall #shoppingbag  #shoppingcenter #shoppingqueen #shoppingtherapy #shoppingbags #Shoppings  #shoppingcart #shoppingcentre  #shoppingtrip #shoppingroll #shoppingtour #shoppinghaul #shoppinglover #shoppinginsta #shoppinglist  #shoppingaddiction #shoppingguide

#clothes #clothesforsale #clothesph #clothesa #clothesline #clothesshop #clothesi #clothesaddict #clothesformen #clothesfree #clotheshop #clothesoff #clothesdesign #clothesshopping #clothesforkids #clothesrack #clothespin #clothesmentor #ClothesSwap #clothespins #clotheslover #clothesmen #clothesfordogs #clothesstorage #clothesnus #clothesporn #clothesbag #clothesmybff #clothesgiveaway #clothesstore

#women #womensfashion #womeninbusiness #womenswear #womenempowerment #womenstyle #womenfashion #womens #womenshealth #womenwholift #womensupportingwomen #womenentrepreneurs #womeninbiz #womenpower #womenintech #womensfitness #womenempoweringwomen #womensbest #womensstyle #womensclothing #womensrights #WomenCrushWednesday #womenwear #womenwhoexplore #womensday #WomensRunningCommunity #womenwhohike #womeninfilm #womenwhohustle #womenwithstyle

#wardrobe #wardrobestylist #wardrobes #wardrobestyling #wardrobeconsultant #wardrobeGOALS #wardrobeessentials #wardrobemalfunction #wardrobeessential #WardrobeConsulting #wardrobestaple #WardrobeStaples #wardrobewednesday #wardrobedesign #wardrobemakassar #wardrobesecrets #WardrobeArchitect #wardrobebasics #WardrobeCoach #wardrobedetox #wardrobeedit #wardrobemurah #wardrobemusthave #wardrobesupervisor #wardrobetrunks #wardrobeupdate #wardrobeaudit #wardrobeclearout #wardrobedoctor #wardrobegang

#outfit #outfitoftheday #outfitpost #outfits #outfitinspiration #outfitideas #outfitinspo #outfitgrid #outfitsociety #outfitgoals #outfitfromabove #outfitshare #outfitdetails #outfitofthenight #outfitplace #outfitstyle #outfitoftoday #outfitselfie #outfithijab #outfitblogger #outfittoday #OutfitIdea #OutfitOnPoint #outfitday #outfitshot #outfitmurah #outfitdaily #outfitters #outfitkillers #outfitgram

#womenswear #womensweardaily #womensweardesigner #womenswearstyle #womenswearfashion #womenswears #womenswearblogger #womensweardesign #womensweardesigners #womenswearlabel 

#womenfashion #womenfashionstyle #womenfashions #womenfashionreview #WomenFashionLine #womenfashionpost #womenfashionblogger #womenfashionit #womenfashionguide #womenfashionstore #womenfashioner #WomenFashionBoutique #womenfashionblog #womenfashions8u #womenfashionjackets #womenfashiontrends #womenfashionworld #womenfashionpower #womenfashionph #womenfashionista #womenfashionhouse #womenfashiondaily #womenfashionblogging #womenfashionaccessories

#accessories #accessoriesoftheday #accessorieslovers #accessoriesph #accessoriesaddict #accessoriesLover #accessoriesforsale #accessoriesmurah #accessoriesformen #accessoriesdesigner #accessorieshp #accessoriesdesign #accessorieshandmade #accessoriesshop #accessoriesfashion #accessoriesboutique #accessoriesbox #accessoriesiphone #AccessoriesMotor #accessoriesorganizer #accessorieshpmurah #accessorieswanita #accessorieshandphone #accessoriesmobil #accessoriesbaby #accessoriessurabaya #accessoriesforwomen #accessoriesstore #accessoriesforkids #accessoriesinstagram

P.S Join the free fashion marketing training to create a complete marketing plan for your fashion brand

Building your own community with hashtags for your fashion brand

Other than just using hashtags just for visibility, You can create your own branded hashtags and let your community use them to build your social proof and brand authority.

Here are a few ideas that you can use:

  • Branded hashtag: Create your brand name hashtag and ask people to take a selfie with your product and post it using your hashtags.  This is a cool way to spread your brand awareness and authority.
  • Challenge hashtag: You can run a few challenges Online and create a hashtag for your community to share. Example: one month of leggings challenge, 7 days of jeans, etc…
  • Weekly hashtag: Create a weekly branded hashtag. For example: if your brand name is purple, create a hashtag like purple Thursday and every Thursday ask your people, to share their outfits, and end of the day you can gift the best one with a coupon.
  • Community or cause hashtag: Create a hashtag by combining your brand with a cause. Like women of purple or Empowered purple etc… Use that hashtag in your posts and encourage your people to use them. 

Hashtag tools for fashion Brands:

I don’t have a big list though, I tried a few but this one tool is what I reach for again and again and it’s so simple and free to use, So I thought I would share with you.

It’s called All-hashtag. It is a hashtag generator tool, basically, it cuts down your research from a day to a few minutes. If you type a word in this generator, it pulls all the top hashtags related to that word, so you can copy and paste.

So there you have it…

So far we have covered:

  • What is a hashtag and how do you use it?
  • The strategy behind what hashtags to use on Instagram
  • A Big List of hashtags
  • How you can build your community with hashtags
  • My favourite Hashtag tool

Next steps:

If you want to create a complete marketing strategy for your fashion brand, I would like to invite you to join me in this free training called Fashion Marketing Boot camp. It helps you cut the overwhelm of reaching your ideal customers and get consistent sales in your fashion brand.

Fashion business plan to audit your fashion business and fashion marketing plan to get consistent sales this year in your fashion brand

What was your biggest takeaway? Let me know in the comments below and I can’t wait to hear from you.

Here’s to your growth and your Fashion Empire… I can’t wait to see you reach your dream and plant your flag in the world of fashion.

Author: Lekha

Starting a fashion business takes a lot of courage and you did it. That was a huge step in confidence. Figuring the rest? Not a piece of luck or magic… It's just the numbers game and you can figure it out. After a handful of failures and successes and after helping hundreds of fashion designers to grow their fashion startups, I found the only reason behind failure is… You don't have a plan or strategy to get your product found to the people. You don't have a plan to convert those people to sales, You don't have a solid business foundation and you need to plug any leaks, You don’t have a plan to make your customers buy from you again and again... That's exactly what I can help you with… To build your audience, to get more sales, make an impact with your fashion empire 👑…

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